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Here are the current headlines...
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CLEAR RESULTS MARKETING, LLC PRESIDENT
NOMINATED FOR WOMAN OF THE YEAR AWARD
MIAMI – May 9, 2005 – The Association of Women In Communications has nominated Julie Wilson-Watson, President of Clear Results Marketing, LLC, as a finalist for the Woman of the Year Awards for her entrepreneurial spirit, civic-minded approach to business and years of supporting women in business.
The Association for Women In Communications’ annual Woman of the Year Awards recognizes leaders in the communications profession in South Florida. AWC will award women among the many disciplines within the communications field including Technology and the Internet, Television, Radio, Advertising, Marketing and Public Relations. Only a select few receive the prestigious nomination.
Honorees will be recognized on May 18th at the 2005 Woman of the Year Awards dinner taking place at the Seminole Hard Rock Casino. For more information, visit www.womcom.org.
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CLEAR RESULTS MARKETING, LLC WRAPS UP NATIONAL PROMOTION FOR SONY ELECTRONICS AND UNIVERSAL MUSIC
MIAMI – January 26, 2005 – Clear Results Marketing, LLC, a South Florida-based marketing agency, has completed another successful promotion for Sony Electronics. This time around, CRM activated a partnership between Sony and Universal Music to promote Elton John's upcoming new CD release, “Peachtree Road,” along with the Sony Dream System and Elton John’s Super Audio-CD Reissued catalogue.
The promotion took place in three phases from October 25 - November 21, 2004 and was supported by :60 radio spot schedules, on-air prize packs giveaways, Internet promotions, street team promotions, retail signage, retail promotional events and a national sweepstakes, where consumers could register for a trip to see Elton John perform live in Las Vegas!
"Universal Music’s reissued Elton John catalogue is a great match for Sony Electronics’ SACD Dream System, really allowing us to help both companies connect with consumers," said Julie Wilson-Watson, Clear Results Marketing President. "We continue to aggressively pursue marketing programs that enable our clients to move their products."
Each participating radio station promoted and hosted an Elton John SACD Listening Party at an A/V specialty retailer located in their market, where event attendees could register to win the national sweepstakes, a SACD compatible Sony DVD Dream System, the new Elton John “Peachtree Road” release or the Elton John reissued catalogue. Hybrid Elton John SACD Samplers were also distributed at this event as well as at all participating radio station street team’s appearances.
The program was further promoted by the 10 Sony/Universal prize packs that were given away via on-air contesting in each market. Each prize-pack winner also qualified to win the local grand prize of an SACD compatible Sony DVD Dream System courtesy of Sony Electronics and the local participating retailer. Each participating radio station’s Web site also featured details of related events and a link to the national sweepstakes Web page.
Clear Results Marketing is a full-service marketing and promotions agency with offices in South Florida and Cincinnati, servicing clients including Reebok, Sony, Maybelline, Disney, Ford, P&G, Loews Cineplex, Hasbro, Sandals Resorts, Atlantis Resorts, Spike TV, and USA Network. Originated as a subsidiary of Clear Channel Communications, CRM is now privately held. Clear Results Marketing offers its clients strategy and execution, from concept to re-cap, in advertising, promotion, integrated retail programs, event marketing, urban and youth marketing, entertainment brand marketing, sampling programs and Web promotions.
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CLEAR RESULTS MARKETING, LLC
ADDS NEW MEMBER TO ITS TEAM
Elizabeth Herington-Smith named
New Business Development Director
MIAMI – January 31, 2005 – Clear Results Marketing, LLC, a national marketing and promotions agency based in South Florida, has recently named Elizabeth Herington-Smith as New Business Development Director. In this role, she will work to develop relationships with national brands servicing their marketing and promotional activation needs.
“Elizabeth’s background as a master in non-traditional business generation is a nice fit for our business development structure at Clear Results Marketing,” said Julie Wilson-Watson, CRM President. “She understands the solutions that Clear Results Marketing customizes for it’s clients and is focused on retail generation for her target clients. I am fortunate to have her on my team.”
With several years of professional marketing experience, Elizabeth previously launched and then managed the non-traditional business development division for ABC radio properties in Atlanta. Before holding that role, she worked her way through sales and promotion, ending up as a sales manager at the ABC radio properties in Atlanta. Elizabeth began her career at MIX 105.1 in Orlando, Fla. as an intern, working her way through the ranks and learning every aspect of the business.
Clear Results Marketing is a full-service marketing and promotions agency with offices in South Florida and Cincinnati, servicing clients including Reebok, Sony, Maybelline, Disney, Ford, P&G, Loews Cineplex, Hasbro, Sandals Resorts, Atlantis Resorts, Spike TV, and USA Network. Originated a subsidiary of Clear Channel Communications, CRM is now privately held. Clear Results Marketing offers its clients strategy and execution, from concept to re-cap, in advertising, promotion, integrated retail programs, event marketing, urban and youth marketing, entertainment brand marketing, sampling programs and Web promotions.
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SOUTH FLORIDA MARKETING AGENCY
NAMES NEW VICE PRESIDENT
Charles “Buzz” Wheatley selected to head agency’s new Midwest office
MIAMI – January 6, 2005 – Clear Results Marketing, a South Florida-based marketing and promotions agency, has recently named Charles “Buzz” Wheatley as Vice President of Brand Development. In this role, Wheatley will develop brand clients for national and regional marketing programs and will head CRM’s new Cincinnati sales office.
“Buzz’s background in the technology and automotive field will bring an additional element to the talented team at Clear Results Marketing,” said Julie Wilson-Watson, CRM President. “Additionally, opening a new office in Cincinnati will enable us to better serve the many brands located in the P&G family.”
With several years of professional marketing experience, Wheatley previously developed and managed lifestyle and sales promotions for General Motors, and various consumer package goods companies, as Vice President of Business Development and Senior Account Director at CoActive Marketing Group in Cincinnati and New York. Wheatley was also an early pioneer in the Web and eCommerce worlds, with clients in the fashion/apparel, food and beverage, telecommunications, healthcare, transportation and business products sectors.
Clear Results Marketing is a full-service marketing and promotions agency with offices in South Florida and Cincinnati, servicing clients including Reebok, Sony, Maybelline, Disney, Ford, P&G, Loews Cineplex, Hasbro, Sandals Resorts, Atlantis Resorts, Spike TV, and USA Network. Originated as a subsidiary of Clear Channel Communications, CRM is now privately held. Clear Results Marketing offers its clients strategy and execution, from concept to re-cap, in advertising, promotion, integrated retail programs, event marketing, urban and youth marketing, entertainment brand marketing, sampling programs and Web promotions.
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CLEAR RESULTS MARKETING, LLC BROKERS SPONSORSHIP OF GLORIA ESTEFAN’S RE-WRAPPED SUMMER TOUR
Miami, Florida –September 15, 2004- Clear Results Marketing, LLC, a marketing agency based in South Florida, has partnered with Marketing Consultants, Inc., to broker the tour sponsorship program between Rums of Puerto Rico and the Gloria Estefan
Re-Wrapped Summer Tour and tour wrap parties.
The program entitles the Rums of Puerto Rico full marketing benefits as the welcoming corporate sponsor. “The program enables our client, Rums of Puerto Rico, to associate their premium rum products and processing with one of the world’s premiere performers, Gloria Estefan” says Julie Wilson-Watson, CRM President. “The 25 market tour allowed us to motivate the consumer via lifestyle marketing and live entertainment”. “Additionally, Rums of Puerto Rico and The Gloria Estefan Tour have united to promote the message of drinking responsibly throughout the tour within all print, signage and web elements”.
“For Rums of Puerto Rico it is a perfect tie-in, the tradition of the best rums in the world with one of the greatest Latin performers of all time. Our client received great exposure among Gloria’s fans, therefore positioning the Rums of Puerto Rico as premium spirits”, mentioned Bernardo Medina, Principal of Marketing Consultants.
The Gloria Estefan Re-Wrapped Summer Tour began in Texas and routes through North America with 2 sold out shows in Miami, Florida on September 25th and 26th, 2004. This is slated to be Gloria Estefan’s FINAL tour.
Rums of Puerto Rico will also host the final two wrap parties in Miami immediately following the shows at American Airlines Arena; celebrating in grand style the end of Gloria Estefan’s final tour. These parties are set to be the largest tour wrap parties and a spectacular finale to a sensational summer tour.
Clear Results Marketing, LLC is a full-service marketing and promotional agency based in South Florida, servicing national brands and entertainment properties. Clear Results Marketing offers its clientele strategy and execution, from concept to re-cap, in advertising, promotion, integrated retail programs, event marketing, urban and youth marketing.
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